Who We Are

Our Quality Policy

Indus Pencil Industries (Pvt) Ltd was established in 1955. Since its inception the company has focused on manufacturing quality products with special focus to its customers. “Deer” brand of the company is the leading stationery brand in Pakistan. Initially company started with the manufacturing of pencils and later on expended its product range.


To continuously strive for surpassing customer & consumer expectations in Quality and Price Competitively



  • Continually improving our product quality, operational effectiveness and infrastructure.
  • Maintaining comfortable work environment
  • Monitoring customer satisfaction and working on improvement of Customer Satisfaction.
  • Monitoring on time delivery.
  • Continuously improving the Management Systems.
  • Upgrading the machines and other associated facilities for improved quality perception and cutting edge capacity buildings.
  • Driving customer and statuary regulatory orientation at all levels within the organization.
  • Establishing, reviewing and updating objectives for all functional areas.
  • Adopting different management tools, techniques, standards, rules, regulation as updated.
  • Comply with related World Standards regarding Product Quality.
  • Comply with applicable Government regulations regarding Labor Laws, Taxation, Safety etc.



At DeerPencil, we choose to put our resourceful spirit to use by investing in means that enhances our credibility. By investing in machinery, installations, logistic systems, quality control, and design we have achieved our ultimate goal, which is, customer satisfaction.

We are proud to declare ourselves as the only stationery brand having the largest number of product lines in Pakistan. Not only in Pakistan but Deer products are exported to USA, Europe, Iraq, Iran, KUWAIT, Oman, Tunisia, united arab emirates (UAE), Saudi Arabia, Germany, Kuwait, Bahrain, and Egypt.


Because when it comes to quality and customer satisfaction, Deer is your one-stop shop.


We Have Customers From Around the Globe!

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DeerPencil came up with the most amazing product collections for you.  Contact Us for more details.